Tools
Margin & Markup Calculator
Profit per unit, margin vs markup, and the GST-inclusive invoice price — the three numbers every pricing decision needs.
Inputs (per unit ₹)
Result
- Profit per unit
- ₹250
- Margin (profit ÷ selling price)
- 33.3%
- Markup (profit ÷ cost price)
- 50.0%
- Total profit on 100 units
- ₹25,000
- GST @ 18% on sale
- ₹135
- Invoice price per unit (incl. GST)
- ₹885
Margin and markup are different numbers on the same profit: a 50% markup is only a 33% margin. Quoting the wrong one is the most common pricing mistake in trading and manufacturing.
Not sure your prices are covering your costs?
A monthly MIS shows product-wise margin from your actual books. Send your number — a named person replies on WhatsApp.
or message us on WhatsApp instead →Frequently asked
What is the difference between margin and markup?+
Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 50% markup equals a 33.3% margin — quoting one when you mean the other silently misprices your catalogue.
Should GST be part of my margin?+
No. GST you charge is collected for the government, not earned — compute margin on the pre-GST selling price, then add GST to reach the invoice price.
What margin should an MSME target?+
It varies by industry: trading commonly runs 8–20% net, manufacturing 10–25% gross after job-work costs, D2C brands need 60%+ gross to survive marketing costs. Your P&L, not a rule of thumb, should decide — that is MIS work we do monthly for clients.
Does this handle inclusive pricing?+
Enter your pre-GST selling price; the tool shows the GST-inclusive invoice price. If you only know the inclusive price, divide it by 1 + rate (e.g. ÷1.18 at 18%) to get the base first.
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Bookkeeping with product-wise MIS — so pricing decisions come from your books, not gut feel.
- Reply within one working hour on WhatsApp
- Fixed monthly fee, agreed before any work starts
- No lock-in — month to month, 15 days’ notice
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Two fields and you are done. We reply on WhatsApp within one working hour, Mon–Fri 10:00–19:00 and Sat 10:00–14:00 IST.
or message us on WhatsApp instead →