Tools
Margin & Markup Calculator
Profit per unit, margin vs markup, and the GST-inclusive invoice price — the three numbers every pricing decision needs.
Inputs (per unit ₹)
Result
- Profit per unit
- ₹250
- Margin (profit ÷ selling price)
- 33.3%
- Markup (profit ÷ cost price)
- 50.0%
- Total profit on 100 units
- ₹25,000
- GST @ 18% on sale
- ₹135
- Invoice price per unit (incl. GST)
- ₹885
Margin and markup are different numbers on the same profit: a 50% markup is only a 33% margin. Quoting the wrong one is the most common pricing mistake in trading and manufacturing.
See your real margins every month, not just per unit
Your numbers travel with the message, so the reply is about your case, not a sales script.
Not sure your prices are covering your costs?
A monthly MIS shows product-wise margin from your actual books. Send your number — a named person replies on WhatsApp.
or message us on WhatsApp instead →Frequently asked
What is the difference between margin and markup?+
Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 50% markup equals a 33.3% margin — quoting one when you mean the other silently misprices your catalogue.
Should GST be part of my margin?+
No. GST you charge is collected for the government, not earned — compute margin on the pre-GST selling price, then add GST to reach the invoice price.
What margin should an MSME target?+
It varies by industry: trading commonly runs 8–20% net, manufacturing 10–25% gross after job-work costs, D2C brands need 60%+ gross to survive marketing costs. Your P&L, not a rule of thumb, should decide — that is MIS work we do monthly for clients.
Does this handle inclusive pricing?+
Enter your pre-GST selling price; the tool shows the GST-inclusive invoice price. If you only know the inclusive price, divide it by 1 + rate (e.g. ÷1.18 at 18%) to get the base first.
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Free every Sunday
Business Weekly, on WhatsApp
What changed this week in GST, income tax and ROC, what it means for your business, and every due date for the month. One message, no spam, leave any Sunday.
Know your real margins, every month.
Bookkeeping with product-wise MIS — so pricing decisions come from your books, not gut feel.
- Reply within one working hour on WhatsApp
- Fixed monthly fee, agreed before any work starts
- No lock-in — month to month, 15 days’ notice
Request a callback
Two fields and you are done. We reply on WhatsApp within one working hour, Mon–Fri 10:00–19:00 and Sat 10:00–14:00 IST.
or message us on WhatsApp instead →
